Research & Consulting


We have established a separate research and development division to conduct social and market researches to cater the needs of clients looking for market intelligence, advisory and consulting services, socio-economic development solutions, rural market and consumer markets. Over the years, Targus has made an invaluable contribution to a wide-range of projects sponsored by government and quasi-government bodies, international organizations, corporate houses and NGOs, assisting them to take data-based decisions for socio-economic development and strategic marketing.

We strive our best to understand dynamic and complex structure of markets around the globe and provide accurate customised solutions which can constructively derive progressive and profitable growth to our client base.

We strive our best to understand dynamic and complex structure of markets around the globe and provide accurate customised solutions which can constructively derive progressive and profitable growth to our client base.

We empower our research projects with an awesome content of strategic intent, which no other market research agency can ever compare. Our research assignments are focused on the corporate strategic objectives of our clients rather than on just data collection and interpretation.

Taking what consumers say at face value is usually extremely complex and bewildering. It takes a thorough understanding of the market to read between the lines and fully grasp the subtle nuances of what is said or left unsaid.

To help you in succeeding, we blend consumer understanding with a creative, disciplined and customized approach to market re-search. We offer a range of solution-oriented tools that integrate technology, business expertise and analytical capabilities to address specific business needs, enabling organizations to plan, analyze and execute successful marketing and sales strategies.

TARGUS was established to revolutionize the way companies look at research. TARGUS is a holistic solution provider from identification of problem areas to implementation of consulting solutions. From market intelligence (product information, competitive strategy and overall market environment) inputs to strategic consulting, TARGUS caters to a wide gamut of clients from corporate to government bodies.

In the field of economic and social sector research, TARGUS has dedicated business group – Economic Research Group (ERG) which deals with various macro, micro and socio-economic researches. We are working for below mentioned core research areas:

  • Brand and Consumer Research
  • Large Scale Surveys
  • Media Research


At TARGUS, we relentlessly seek to provide our clients strategies and realities by means of multi-disciplinary approach. Industry/Domain experts share their strategic intelligent competency in the successful and critical analysis of industry specific projects.



BRAND AND CONSUMER REASERCH

  • Market Entry Strategy Development
  • Marketing Consulting for New Product Development
  • Consumer Behaviour Studies
  • Brand Health Studies
  • Customer Satisfaction Studies
  • Perception Analysis or Consumer Psyche-TARGUS helps its clients through:
  • Mystery Shopping


CONDUCTING LARGE SCALE SURVEYS:

TARGUS has skilled manpower and network throughout the country to conduct large scale surveys for its clients. TARGUS has full service offices in 8 cities and 22 local field offices across the country.

CLIENTS

TARGUS seeks not only to maintain this association but also moves to strengthen it. A few of the key clients that TARGUS team members have catered to are:

  • Ministry of Agriculture, GOI.
  • Ministry of Rural Development, GOI.
  • Ministry of Sports and Youth Affairs, GOI.
  • Ministry of Women and Child Development, GOI.
  • National Council for Applied Economic Research (NCAER)
  • Delhi State AIDS Control Society
  • Khaki and Village Industry Commission (KVIC)
  • Orissa Primary Education Program Authority (OPEPA)
  • Central Social Welfare Board, New Delhi.



RESOURCES AND INFRASTRUCTRUE

TARGUS has a pan-India presence. Located in Gurgaon, it has a state-of-art office with all requisite facilities. It has latest desk-top computers, laptops, printers, photocopier, and communication devices – to facilitate and manage its strong field network and data-processing infrastructure.

A team of experienced professionals, associates, analysts, trainers and field-investigators supports and strengthens delivery of services – with quality and promptitude.

In fact, TARGUS has onboard a team of country’s top-notch professionals and most dependable and experienced consultants.

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