Targus Technoloies is reaching to greater heights every year


Today, Targus Technologies is a well known name in the solution providing segment, the company has done quite well in terms of establishing itself in the solutions space. CellIT spoke with Col. (ret.) Balwinder Singh, Director, Targus Technologies about the company's future plans and present focus of activities in India.

Q) How would you rate the performance of Targus in the year 2010? Can you share some of the milestones that the company achieved in the year 2010?

Targus Technologies is reaching a new height every year which is evident from the last year's growth which was as good as 30% and carried out a Nationwide Expansion of its Service Delivery Capabilities across 40 locations.

We recently bagged a 5 crore INR order for ericsson for IDEA telecom infrastructure setup and a 2 Crore order from Dish TV, Another 5 crore order from MTS. We became Juniper Elite partner, HP Platinum partner. Targus was acknowledged as the "Gold Partner" for 'Microsoft.Targus also bagged the "Best Emerging Partner" for 'Juniper'.

We have expanded heavily into the audio-video domain with a focus on board room integration projects. Targus also added one international location in Singapore and one national location in Amritsar. The company now has 9 offices across the country along with presence in USA, Canada and now in Singapore too.

Q) What are some of the activities that would drive Targus Technologies in the year 2011?

We are preparing to generate an annual business of 200 crores INR by the end of the next fiscal year and also planning to provide RIM (Remote Infrastructure Management) Services. Our focal goal would be expansion on services.

Q) You have a fair amount of experience behind you and have seen the ups and downs of the industry. How would you describe your journey as an entrepreneur?

I started a company in the year of 1992 from a Garage where we were two equal partners and had nothing in our pocket apart from medals from the Indian army. We started with the desire to grow big and the guts that were required to quit an army career to get into IT business in 1992 (which was not a sustained Industry at that time). I would say that luck has played a major role & the hard work had paid off. The company we started grew to a large extent until 1997 when we decided to part ways. On 12th May 1997, I started another company from the same garage all over again and named the company "Targus Technologies (P) Ltd. In the first year Targus Technologies had only a few clients and a turnover of 1.75 cr. Today, with God's grace we have hit over 120 Crores of turnover, 350 employees and 9 offices across the country with our plush head-office in Gurgaon. The journey as an entrepreneur has been the best part of my life with a lot of satisfaction and many good relationships in the Industry. I would say that my life would have been incomplete without this phase, and I show gratitude to the entire Industry for giving me this life & success.

Q) What are some of the biggest challenges that you have faced so far and how did you overcome them?

Some of the biggest challenges were during the first few years of building both companies. Clients were wary of placing orders and people were wary of giving credit. The banks wanted to see a healthy balance sheet before giving a loan and it was impossible to build a healthy balance sheet without borrowing money for business. Once again it was by luck and god's will that a relative gave us a loan to start the business in 1992. And the rest is history.

Some of the biggest challenges were during the first few years of building both companies. Clients were wary of placing orders and people were wary of giving credit. The banks wanted to see a healthy balance sheet before giving a loan and it was impossible to build a healthy balance sheet without borrowing money for business. Once again it was by luck and god's will that a relative gave us a loan to start the business in 1992. And the rest is history.

Q) Providing end to end IT solutions has been a big focus area for Targus Technologies. Do you have any plans to diversify your operations in some other areas in the year 2011?

We have recently added another company to the Targus Technologies group with the name "Targus Signity" which will be catering to mobile applications and VAS services. Soon, we would like to see Targus Signity as one of India's leading VAS and mobile application providers.


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